News & Events

In 2022, Italian water treatment specialist, Aqua Europe, decided to add a new water softener range to its offering, one that would further consolidate its reputation for outstanding quality and service and to power its future growth. 

How do you choose a product? Quality, reliability, availability and, of course, price all score high in procurement surveys. Surprisingly few mention ‘regulatory compliance’. Possibly because it can be taken for granted – especially in the highly regulated water treatment industry in which we operate.

Here we review the good progress being made towards achieving the Pentair social responsibility strategic targets and showcase how its European operations are playing their part. Pentair has a long history of innovation that has made a positive impact on people and the planet. The decisions we make, the products we create, the solutions we offer, and the partnerships we form, are opportunities to make the world better. We believe that making life better for people and the planet, through smart, sustainable, water solutions, is essential. Indeed, the belief in ‘Making Better Essential’ now guides our social responsibility efforts and programme.

Pentair softeners chosen to give Vaillant heat pump installers a more complete, efficient and versatile offering. An innovative incentive scheme involving residential heat pumps and water softeners is boosting business for one of Europe’s largest HVAC companies while putting a smile on the faces of its Polish partner network.

‘Local-for-local sourcing’ improves quality, efficiency and flexibility at Pentair Europe For a business committed to European manufacturing for European markets, it should come as no surprise that 80% of the Pentair Europe annual shopping basket is sourced here on this continent. The Pentair credo, ‘Made in Europe for Europe’ should perhaps read ‘Buying and Producing in Europe, for Europe.

Pentair and Groupe E’s Water unit have been working together for many years in the field of water treatment for residential and industrial systems. Malik Seydoux (Head of the Water unit at Groupe E) and Benito Duran (Head of the Sanitary Water team) took time out to talk about the experience of working with Pentair.

Next time you purchase a new water valve, or install a new water softener, or maybe specify a new water tank, stop for a moment and take a closer look at the supporting documentation. Not the commercial paperwork or product manuals, but the part that is often ignored: the declarations of compliance and conformity.

2023 may herald uncertainty but Pentair EMEA Director, Timo Keski-Mattila, is ready to react It is often said, “if the plan isn’t working, change the plan but never the goal.” It’s another way of expressing an agile mindset and one which could be key to all businesses as they face uncertainty in the year ahead.

New Area Sales Managers for Pentair Water Treatment are in place and ready for business. As Europe’s leading manufacturer of water treatment systems, building and maintaining a good working relationship with you, our partners and key accounts, is vital. From Foodservice to Pool Equipment, from Components to Residential Systems, our teams are focussed on supporting your businesses success and maximising the commitment you have made to our partnership. That takes special people. Remarkable individuals who can invest the time and resources to understand, and help to grow, your business.

The final and successful integration of the Erie water treatment products into the Pentair softener family does not mark the end of an era, but the start of a new and exciting chapter in residential water treatment in Europe. It sees one of the most respected and trusted names in water treatment adopted by another – renowned for quality, innovation and manufacturing excellence. It also brings a host of opportunities for forward-thinking and entrepreneurial partners, ready to take the water softening market to the next level. We reflect on a journey that has taken the best of an iconic brand and made it even better, while creating the market-leading portfolio of next-generation water softeners.